Before pursuing art direction, I spent over a decade competing in halfpipe for the US Ski Team. Both demand a questionable amount of obsession, comfort with pressure, and the willingness to bet everything on a single shot.

The sport gave me broken bones, a year in a wheelchair, a world championship title, and a perspective that only comes from chasing something difficult for a very long time.

Today, I bring that same mindset to art direction: finding stories that are deeply personal and crafting them through an empathetic lens that’s rooted in truth.

After all:
“What relates to the universal rests in the particular.”