INSIGHT: The white T-shirt has always been a quiet icon—never out of style, just waiting for its spotlight. Shows like The Bear have made it a fashion statement again, while brands race to claim they invented it, charging $100 for the "perfect" tee. But let’s be real: Hanes is the ORIGINAL.

CLIENT: Hanes
YEAR: 2024
ROLE: Art Direction 
COPY: Jeremiah Jones
DESIGN: Kobi Gyvetvan