INSIGHT: Growing up on dirt roads made our local McDonald’s the unofficial skatepark in my hometown.
Skating the Golden Arches was something we joked about, but what if it was more than just a childhood dream?


CLIENT: McDonalds
YEAR: 2025
ROLE: Copy & Art Direction










Video game brand activiations with McDonald’s skatespots and McDonald’s characters.

(the following is made using AI)









Experiential brand activiations outside McDonald’s where skateboarders can ‘literally grind’ the Golden Arches.










McDonald’s themed skatepark installations where several features incorporate the Golden Arches.